Because your eyes deserve the best

Swiss optical excellence since 1962

For our company founder, Peter Nielsen, it was clear what demanding customers need: expert advice, excellent service and superior quality of products.

Daniel Nielsen, the current owner and managing director, follows this vision. Since 2002, he successfully leads his team with empathy, experience and great expertise, continuing a second generation of quality eyecare.

Opening of our shop in 1962
Opening of our shop in 1962
Shop 1976
Shop 1976
Shop 2011
Shop 2011